Etra Agency conceived, produced and delivered The Field Dinner, an exclusive immersive activation for the launch of New Era's Yankees Club House collection, transforming a Barcelona baseball field into an imperial dining room under the stars. We led creative direction, full event production, PR, talent curation and audiovisual coverage — blending New York streetwear codes with the exclusivity of an underground dinner. Guests entered through a Tunnel Walk recreating the arrival of professional players, wearing the collection as official dress code, and were welcomed onto center field for a multi-course dinner inspired by New York flavors, live music curated by a resident DJ set, and post-dinner signature cocktails with the illuminated field as backdrop. The activation gathered a carefully curated guest list of Barcelona's key voices in fashion, streetwear, music and art, positioning the collection at editorial fashion level and re-engaging the city's PR community with an in-person moment of scale — the kind Barcelona hadn't seen in a while.